FORLIFE was established in January 1, 1994 by the ceramic designer and entrepreneur, Masa Fujii, in Los Angeles California.

A design philosophy of FORLIFE is simplicity with function. We believe products must have good meaning and good use for our everyday living. A design task at FORLIFE is to create something that will last for a long time, and something that will stay beautiful and fresh for a lifetime. And, that is precisely where our name comes from: FORLIFE — products for life.